Phillip R. Tiongson is the Principal and Creative Director of Potion. Drawing on his training and passions as an artist, software engineer, and storyteller, Phillip leads the studio in creating its groundbreaking interactive experiences. Potion’s signature installation projects, which merge physical and digital elements, reflect his belief that digital interactions can foster a transformative experience of the physical world. Phillip believes that the blending of computation, design, and storytelling creates a new medium of expression. Always curious, Phillip is cultivating new areas of Potion’s design practice, including mobile app development and strategic consulting.

Phillip holds a master of science degree from the MIT Media Lab, and a master of fine arts degree in Film Directing from Columbia University. In 2005, he and fellow Media Lab graduate Jared Schiffman founded Potion, which was recognized as one of Fast Company’s Top 10 Most Innovative Companies in Design and twice as a Finalist for the National Design Award. Phillip’s projects have been honored by the American Alliance of Museums MUSE, Association of Science and Technology Centers, SEGD, Fast Company, Communication Arts, SXSW, Core 77, and the Art Director’s Club.