Jim Olson is the director of Integrated Media at PEM, where he leads the team that conceptualizes and produces all in gallery interactives, web pages, and video and audio productions. He taught a course called Museums and New Media from 2007-2011 in the Tufts University Museum Studies Program and worked at the Davis Museum at Wellesley College for 12 years before joining PEM. He is a self-professed beer geek and makes noise with his acoustic guitar, but is getting better and hopes to call himself a musician some day.