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Friday, November 6 • 2:00pm - 3:00pm
Museums Are from Mars, Visitors Are from Venus: Three Strategies for Interstellar Communication

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Collection information isn’t always written in the language of the people, and interpretive tools require the human touch. Bringing your collection resource into the 21st century is a long road. Even more tricky is rallying an entire institution around these goals—and there are multiple approaches.

Do you take the path of overall restructuring? Do you empower a group of cross-departmental leaders? Do you bring in leadership from outside? How do you build a better collection resource…one that fuels online collections, in-gallery interactives, and internal research? What sort of strategies can position you to improve a resource that everyone, including the visitor, should own? How does an institution take advantage of digital tools to bring the visitor closer, without sacrificing core projects?

Three digital collections and information managers will tell their institutions’ stories on using their digital collections and content to seed change within an institution. Overall restructuring can place your digital collections in the administrative realm of public engagement. Empowering cross-departmental leaders can direct you to bridge the museum-visitor communication gap with data. Leadership from outside can shake up approaches to content management and distribution to new audiences.

We will tell the story of three different institutions’ strategies for overhauling collection resources strategically with the visitor and the museum’s future in mind.

avatar for Jessica Milby

Jessica Milby

Assistant Director for Collection Information, Philadelphia Museum of Art

avatar for Ellice Engdahl

Ellice Engdahl

Digital Collections & Content Manager, The Henry Ford
avatar for Jana Hill

Jana Hill

Digital Engagement Manager, Amon Carter Museum of American Art

Friday November 6, 2015 2:00pm - 3:00pm CST
Great Lakes A1 1300 Nicollet Mall, Minneapolis, MN 55403, United States

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