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Saturday, November 7 • 12:00pm - 12:30pm
No Dollars, All Sense: Digital Adaptation at the Blanton Museum of Art

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In late 2014, the Blanton Museum of Art began to step up its digital game by embarking on a multi-year internal transformation plan. This plan, which we came to call "digital adaptation," involves the adoption of core digital values across the entire Museum rather than instantiating them in a single department. By focusing on building internal capacity rather than investing heavily in technology, the Blanton is beginning to realize impact on its audience that is disproportionate to its size.This presentation will model, explain, and critique the Blanton's approach for attendees looking to adopt a similar "no dollars, all sense" approach to digital adaptation at their own museums.

Topics covered will include:
- Why building a Digital Media department probably isn't a good idea
- Why testing a program quickly in real time is better than having 327 meetings about it
- How to turn one-off experiments into sustainable programs
- Why most of your "website visitors" don't actually exist
- Why usability is more important than functionality
- How to re-design your website without using any damn Post-It notes

Specific use cases will be demonstrated and we will dissect stuff that didn't work with the same abandon that we will celebrate stuff that did. Throughout the session there will be an emphasis on ideas and concepts that attendees will be able to implement quickly at their own museums.

avatar for Koven Smith

Koven Smith

Director of Digital Adaptation, Blanton Museum of Art
Composer, drummer, and Director of Digital Adaptation at the Blanton Museum of Art. Former Metropolitan Museum of Art, Indianapolis Museum of Art, Denver Art Museum. Teaches occasionally at JHU and/or NYU. Thought up the name "Drinking About Museums."

avatar for Alie Cline

Alie Cline

Digital Content Strategist, Blanton Museum of Art
Alie Cline is the Digital Content Strategist at the Blanton Museum of Art and holds BAs in Art History and English from the University of Texas at Austin. Find her online in various places at @aliecline.
avatar for Mary Myers

Mary Myers

Blanton Museum of Art
My experience as a filmmaker and educator come together for an examination of the museum as a setting for on-site and online digital learning.

Saturday November 7, 2015 12:00pm - 12:30pm CST
Great Lakes A1 1300 Nicollet Mall, Minneapolis, MN 55403, United States

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