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Saturday, November 7 • 9:00am - 9:15am
A Multimedia Guide for When It’s 95 Degrees in the Shade

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The Holocaust Memorial of Miami Beach recently commissioned a mobile guide that triggers content via iBeacons as users browse the 50+ granite panels and sculptural arm that together tell the story of some Holocaust survivors. While the Memorial is not a museum, it’s one of the few cultural sites in Miami’s South Beach and attracts a diverse set of visitors. They include a broad mix of international and domestic first time visitors along with local repeat visitors who lost family in the Holocaust. For those with a personal connection, it’s a sacred space where they can come to remember those who were lost. A majority of the first time visitors, however, simply want to learn more to better understand how the Holocaust happened.

Since the Memorial’s opening, Holocaust survivors have given most of the docent tours but soon, many of them will no longer be capable of walking visitors through. The Memorial wanted to find a way to expand interpretation opportunities and the mobile guide was created as a vehicle that could offer both survivor stories and historical material.

The UX challenge has centered on how to create an effective guide that balances the intention of the Memorial, a place for quiet reflection, with the desire of visitors to engage with interpretation about the history and meaning of the Holocaust. We’ll review the larger goals of the project as well how we solved issues with the UX and other technical details relating to using iBeacons as a triggering mechanism. We’ll also discuss the experience of how we got content providers (who could write an encyclopedia on the subject) to buy into short, digestible pieces of media.

As of May 2015 the project is still in beta but will be finished in July and we will have ample feedback and post release learning points to share in time for November.


Juan Sanabria

(Director of Product Development and User Experience, GuideOne mobile


Tiffany Glick

Communications Associate, Greater Miami Jewish Federation

Saturday November 7, 2015 9:00am - 9:15am CST
Nokomis Hyatt Regency Minneapolis 1300 Nicollet Mall Minneapolis, MN 55403

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