Through Second Canvas Museo del Prado we'll analyze how a cultural, art and paid app has been able to go beyond the standard user-target for museums reaching the universal user and becaming #1 overcoming even games or sport apps. We'll show and discuss how to connect physical and digital to involve our audiences offering a new way to experience art.
Attendees will learn about Gigapixel images, cinematic storytelling and social participation, and tips on how to create such a experience at home and at the museum, also as a educational tool in the classroom.
