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Friday, November 6 • 9:45am - 10:00am
Geneva: Going beyond Museum Walls and Creating Synergy in the City

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The mobile technology revolution forces cultural institutions to consider development of mobile apps in order to provide travellers with diverse multimedia information. Museums, cities, archaeological sites spend millions on the development of the apparently similar apps.izi.TRAVEL claims that: cultural institutions do not have to spend resources on technological development, but on the high quality content, which could be uploaded to the free and open platforms like izi.TRAVEL, TourML, etc.cultural institutions should co-operate with each other in order to utilize the synergy of a unified city-wide experience, when travellers could use one app for all stories of the city and its museumscultural institutions should remain owner of its content and be able to and control its content themselves.ProposalIn the city of Geneva izi.TRAVEL has reached the level of synergy which could be demonstrated during the conference as an example of such city-wide experience. 

The challenge of the technologies in the XXI century is to bring it all together, delivering museum visitors’ outstanding quality via free and open platforms and services. But izi.TRAVEL goes one step further: we merge not only technologies. We unite providers of cultural heritage stories of the whole world into one free platform, which would provide any app in the world with free storytelling feed.

Speakers
avatar for Alex Palin

Alex Palin

Business Developer, izi.TRAVEL
Based in Stockholm, Sweden, Alex is responsible for sales, communications and marketing in Northern Europe. He is also involved in product development and new product features, based on the feedback from museum representatives. izi.TRAVEL is currently working with more than 600 museums across the world and have more than 2000 museum and city tours published.


Friday November 6, 2015 9:45am - 10:00am
Great Lakes A2 Hyatt Regency Minneapolis 1300 Nicollet Mall Minneapolis, MN 55403

Attendees (31)