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Thursday, November 5 • 2:30pm - 3:30pm
"Content" and Its Discontents

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The use of the word content to universally describe everything from videos and interactives to labels and code has become widespread in museums and beyond. But what do we actually mean when we use this word?

What are we signaling to colleagues, visitors, and even to ourselves, when we carry titles like “content developer” or “content strategist”? How does it influence our work and our practice as mission-based museum professionals when we frame our artwork, objects, data, narratives or multimedia simply as content?

This roundtable discussion will investigate questions and issues around the language we use when communicating our work. We’ll look intensely at the word content, in addition to rampant buzzwords like engagement, digital and strategy. The panel will also examine why talking through the semantics of what we do is more than just semantics, but has real impact on the meaningful subject matter museums create.

avatar for Jennifer Foley

Jennifer Foley

Director of Interpretation, Cleveland Museum of Art
avatar for Jeffrey Inscho

Jeffrey Inscho

Innovation Studio, Carnegie Museums of Pittsburgh
The Innovation Studio is the post-digital research, design and development laboratory at Carnegie Museums of Pittsburgh.
avatar for Ed Rodley

Ed Rodley

Associate Director of Integrated Media, Peabody Essex Museum
Experienced museum professional, digital skeptimist. Into new media and a sucker for a good narrative.I am passionate about the potential of digital media to transform the way we do our work, and always looking for opportunities to explore the use of new modes and media in museum... Read More →

Thursday November 5, 2015 2:30pm - 3:30pm CST
Great Lakes A1 1300 Nicollet Mall, Minneapolis, MN 55403, United States

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