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Thursday, November 5 • 1:45pm - 2:15pm
Life beyond Social Media: Technology and Leadership

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In days of yore, it was the youngest person at the organization who was assumed to be the social media ninja and asked to create a social media presence for the organization. But then social media grew up--and so did we. As social media becomes more prevalent and valued in our organizations, they go from being shunted off to the side to being central to communications, marketing, and often educational strategies, and are increasingly run by professionals from outside the museum field.

For those of us who came of age as social media professionals, the time has come for us to begin moving on, moving up, or moving around our organizations. So what happens to the skill sets we've cultivated by carrying on conversations with our online communities 24 hours a day? Social media managers bring a unique perspective on audiences and our museums as a whole that does not disappear when we move on from social media. On the contrary, these understandings help us drive the museum to a more integrated and holistic view of our visitors, both online and offline, and our responsibilities toward them.

By considering the possible career moves that social media managers might make after they have moved on from their time as Chief Tweeter, we can also consider how the conversations begun as front-line staff take on new life and import when translated into leadership positions or work in other areas of the museum.

Rather than technologists moving out of the field beyond a certain level of leadership, what do we stand to gain by maintaining this brain trust in our organizations? What does the museum of the future look like when social media professionals grow into department heads, or even museum directors? The panelists, all formerly in positions involving day-to-day social media management, will facilitate a series of roundtable discussions that consider how social media experience can shape the future of audience engagement, digital strategy, organizational change, and museum leadership.

avatar for Dana Allen-Greil

Dana Allen-Greil

Chief of Web and Social Media, National Archives and Records Administration

avatar for Elissa Frankle

Elissa Frankle

Senior UX Researcher, Ad Hoc LLC
Citizen history, online communities, making excellent experiences for visitors. Looking for fellow wayfinding and signage geeks who love the IA of places.
avatar for Victoria Portway

Victoria Portway

Head of Digital Experience, Smithsonian National Air and Space Museum
avatar for Chad Weinard

Chad Weinard

Mellon Manager of Digital Initiatives, Williams College Museum of Art
Chad is Mellon Manager of Digital Initiatives at the Williams College Museum of Art, where he leads WCMA Digital. He was director of digital media at the Balboa Park Online Collaborative, where he led a team developing mobile, web, video and in-gallery experiences for museums. Previously... Read More →

Thursday November 5, 2015 1:45pm - 2:15pm
Harriet Hyatt Regency Minneapolis 1300 Nicollet Mall Minneapolis, MN 55403

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