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Thursday, November 5 • 1:45pm - 2:15pm
Life beyond Social Media: Technology and Leadership

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In days of yore, it was the youngest person at the organization who was assumed to be the social media ninja and asked to create a social media presence for the organization. But then social media grew up--and so did we. As social media becomes more prevalent and valued in our organizations, they go from being shunted off to the side to being central to communications, marketing, and often educational strategies, and are increasingly run by professionals from outside the museum field.

For those of us who came of age as social media professionals, the time has come for us to begin moving on, moving up, or moving around our organizations. So what happens to the skill sets we've cultivated by carrying on conversations with our online communities 24 hours a day? Social media managers bring a unique perspective on audiences and our museums as a whole that does not disappear when we move on from social media. On the contrary, these understandings help us drive the museum to a more integrated and holistic view of our visitors, both online and offline, and our responsibilities toward them.

By considering the possible career moves that social media managers might make after they have moved on from their time as Chief Tweeter, we can also consider how the conversations begun as front-line staff take on new life and import when translated into leadership positions or work in other areas of the museum.

Rather than technologists moving out of the field beyond a certain level of leadership, what do we stand to gain by maintaining this brain trust in our organizations? What does the museum of the future look like when social media professionals grow into department heads, or even museum directors? The panelists, all formerly in positions involving day-to-day social media management, will facilitate a series of roundtable discussions that consider how social media experience can shape the future of audience engagement, digital strategy, organizational change, and museum leadership.

avatar for Dana Allen-Greil

Dana Allen-Greil

Director of Digital Strategy, Monterey Bay Aquarium
Dana Allen-Greil is Director of Digital Strategy at the Monterey Bay Aquarium. Dana has led web and social media efforts at the National Archives, National Gallery of Art, Ogilvy Public Relations, the Smithsonian’s National Museum of American History, and the Kaiser Family Foundation... Read More →

avatar for Elissa Frankle

Elissa Frankle

Senior UX Researcher, Ad Hoc LLC
Citizen history, online communities, making excellent experiences for visitors. Looking for fellow wayfinding and signage geeks who love the IA of places.
avatar for Victoria Portway

Victoria Portway

Communications, NASM
avatar for Chad Weinard

Chad Weinard

Museum Technologist, Independent
Chad Weinard is a technologist and strategist for museums and cultural organizations. His work explores collections, cultural data, museum infrastructures and strategy, creative technology and the intersection of digital humanities and data science. Most recently, he directed WCMA... Read More →

Thursday November 5, 2015 1:45pm - 2:15pm CST
Harriet Hyatt Regency Minneapolis 1300 Nicollet Mall Minneapolis, MN 55403

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