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Friday, November 6 • 10:45am - 11:15am
From Scratch: Building a Foundational Digital Ecosystem for Excellent Visitor Experience

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At The Broad we had the privilege, and the overwhelming task, of building a museum's digital (not to mention physical) infratsructure from scratch. How would you best serve your visitors, achieve your mission, and work efficiently if given the opportunity to start with a clean slate? Do you take the beneifts of integration with the complexities it creates or do you keep things simple? How do you anticipate the needs of a living institution before it exists? We will present on how we tackled this challenge/opportunity at The Broad, integrating customized ticketing, CRM, mobile, web, and marketing, choosing an untraditional visitor services management model, and focusing intensely on overall user experience, both physically and virtually.

avatar for Heather Hart

Heather Hart

Director of IT, The Broad

Friday November 6, 2015 10:45am - 11:15am CST
Nokomis Hyatt Regency Minneapolis 1300 Nicollet Mall Minneapolis, MN 55403

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