Deconstruct the visitor experience at the Science Museum of Minnesota with 15-20 colleagues. The group will look at physical spaces, how content is featured, interactive experiences, content, storytelling, object display, engagement techniques, lighting, and audio components to see what succeeds, for whom, and how. Along the way, colleagues will be encouraged to briefly explore on their own before coming back together to debate, debrief, and review. At the conclusion of the tour, the group will have a facilitated discussion on the overall experience. Members from the Science Museum will be on hand to discuss the context, process, and decisions that led to the current visitor experience.